Competitive dynamics of strategic groups in the Portuguese banking industry

The objective of this paper is to analyse the retail banking behaviour in Portugal (2008–2010, 2011–2013 and 2014–2016), by taking into account financial economic assistance programme (FEAP) – monitored European Commission, Central Bank International Monetary Fund that went through started 2011. With competitive dynamics it possible understand evolution strategies institutions a strategic group within given time horizon. Data were collected after consultation reports accounts Banks from Banco de database. results analysed discussed light theory groups their allows us conclude that: implemented different strategies; Strategic have dissimilar resources; display strategies. 2008–2010 period can be considered as ‘deregulated’ period, ‘imposed regulation’, 2014–2016 ‘strategic consolidation’ with changes prompted groupings various consequence low mobility barrier strategy.